Managing fertility issues and treatments is a challenging journey for individuals and couples. In Canada, the provincial insurance coverage of fertility treatments varies significantly adding another major challenge for patients to navigate. In this video by EMD Serono, renowned endocrinologist Dr. Prati Sharma addresses common questions regarding human oocyte cryopreservation (social egg freezing), such as success rate, risks and cost. The video was part of a larger campaign that was highly effective at maintaining a positive image for EMD Serono and its brands.