After getting my feet wet in consumer advertising, I began shifting my passion for art direction and creative strategy towards the healthcare industry. This combination has allowed me to create impactful communication and positive results for agency clients and, by extension, hopefully a better quality of life for patients. 

Over the last decades, I have lead, launched and re-positioned numerous major brands by P&G, Canopy Growth, Johnson & Johnson, Merck, Bayer, Sanofi and others in Canada and the US through various integrated campaigns.

In the ever-evolving advertising industry, I embrace innovation and seek to align strategic goals with the latest trends in design and technology. I also take great pride in mentoring young creatives and cherish the mutual growth it provides.

Last but not least, I always find the time to learn new languages, research publicly traded companies as well as sharpen my tennis and boxing skills.