Hemorrhoidal disease (HD) is very painful, induces severe discomfort and causes bleeding. All of these symptoms can severely alter your quality of life. VENIXXA helps ease this discomfort. The cheeky online concept, the animated “Horrors Of Hemorrhoids”, increased disease and brand awareness as well as consideration and trial among the target consumers. Not to mention the pleasure of seeing the creepy animations by James Briscoe come to life (www.j-briscoe.com).